5 Ways To Use Tik Tok For Your Business in 2022

In this video, marketer Elise Darma gives us 5 tips on how to maximize Tik Tok for your business. TIk Tok requires a unique style of video editing, but the cool part is that there are some well known video formats that you can use to make sure that your video is popular.

The “Yup / Nope” Video

You can tap into your inner “E-40” (an Oakland Rapper) to make videos relevant for your business. As Elise describes in the video, this is a pretty simple format that implement that will also allow for you to show some personality of your business.

The “Before & After” Video

You can use the video style to get your followers to know you better and to give a sense of your business journey. Users like this style of video as it shows the human side of your business and also your humble beginnings. This video should only be 15 to 30 seconds with shorts sentences to show how your business has grown and the products that you are offering.

The “Get To Know Me” Video

This is a unique and creative way to express some personality around your business. Don’t worry about feeling silly or not being comfortable with this video style. You literally don’t have to use any words, and can use very simple hand gestures to get your point across on TikTok.

Recreate Trending Videos

You can hop on any trend by searching for #hashtags on the Discover page on TIkTok to take advantage to traffic on current trends. You simply check out the existing video styles and hop on the trend with a TikTok video of your own.

Make A Dance Video

This may scare a few of your out there, but a quick trip on TikTok will tell you that you don’t have to be a good dancer at all to get a viral video going. There are so many trending dance videos across the platform, with PLENTY of “unprofessional” dancers. Ironically, the worst you are the better your video might do because of all of the flattering comments! :-)