📱 5 Ways to Grow Your Social Media Presence
With social media, everyone wants in on the action. YouTube, Facebook, Twitter, Instagram, and Pinterest are all highly active social media networks. Not to mention the countless other little social networks that exist today. Everyone wants to gain social media traction for their business.
Grow Your Social Media Presence the Right Way
Having a good, or great, social media presence can help your business grow like crazy. But, you need to know how to connect with your audience in the right way, and how to grow a large following. Here are some great ways you can increase their social media presence and help your business grow.
1. Identify Goals and Objectives
Most people start their social media journey with no objective. The first step in growing your social media presence is to identify your goals and objectives. You have to know what you are going after…before you start posting. Make sure you know how each platform works, and what target audiences you can reach on each platform.
2. Let Them Know you are Human
Let your audiences see the human side of your company. This means engaging with others on your social media accounts often. This mean replying to and liking comments, engaging on others posts, and responding to direct messages. Show them who you are and your audience will feel more connected to you - and they will want to read other articles or visit your website.
3. Understand Their Needs
The beauty in social media is the ability to track data. You can really identify your target audience and their interests. Understanding what your audience needs will help you be able to interact with them on a more intimate level. Once you understand this, you can give the everything they want - which means bringing them to your website to see what your business is all about.
4. Include the Social Icons on Your Website
Make it easy for your target audience to find you. Make sure to include the icons of your social media networks on your website. There are many plugins such as ADDthis.com to connect your website socially. This will make it easier for those coming to read your stuff to like and follow you. Don't make them track you down - make it simple for them to connect with you.
5. Link Your Profile to Your Website
Add your website link where possible and appropriate in your social profile. Link your Facebook, Twitter, or any of your other social media profiles to your website. Just like you want to provide links on your website to your profiles, you also want to link to your website so people can easily learn more about your company.