🎯 Run Conversion-Focused Facebook Ads
Facebook is an amazing tool for finding your target audience based on their interests & behaviors. However, if you do not know what you are doing, you can easily find yourself wasting a lot of money with Facebook ads and overpaying for leads.
Here are 4 quick tips to help you increase your Facebook conversions.
Run broad tests before zeroing in on an audience set
When setting up your target audience, start broad with your targeting and then narrow in on the demographics that are performing best.
Fine-tune your landing pages
The worst part about marketing on Facebook is having an amazing ad that doesn't convert the clicks to sales due to a poor landing page. Make sure that your landing pages are clear and concise with highly visible call-to-actions.
Make better use of Facebook’s ad formats
Facebook has introduced a number of campaign objections such as: page likes, clicks to website, lead generation, conversion to sales, and app installments. Make sure that you are choosing the most relevant campaign according to your marketing objectives.
Use “overlap targeting” to increase conversions
Facebook allows for your to use And/If statements when setting up your campaigns to help you narrow further your target audience. Essentially, it involves defining two audiences and only selecting people who fit into both audience groups. Get creative with identifying your target demographics and test often!
Here at Clicks Media, we help businesses rank higher in search engines, drive more targeted traffic to their websites, gain more social followers, and increase their online revenue. After quickly building our own digital enterprise, we decided to share our learnings and help other businesses grow. As a firm, we offer the following services:
Search Engine Optimization
Search Engine Marketing
Social Media Management
Video Content Creation
Email Marketing
Web Traffic Growth
Lead Generation
Website Development & Optimization
Would any of these services help grow your business?
Get instant access to our 2-part video course on creating and running your Facebook Ad campaigns. This course will prepare you to run your own Facebook ad campaigns from scratch, allowing for your to efficiently scale your business.
These tools will help you turn your Facebook page into a very profitable business venture.
Here are some key lessons from the video course that you will learn.
1. How to think like an advertiser
Learn to understand the foundational formula of Facebook Advertising and explore the power of the platform.
2. How to step up your account
Learn to create and install the Facebook Pixel, build target audiences, set up and launch your first ad campaign to acquire new customers and grow your revenue.
3. How to create effective ads
Learn to build different types of ads in Ads Manager, understand best practices for creative testing, and create ad copy and creative that drives consumers.
4. How to analyze your results
Learn to define and track key performance indicators, conduct a profit analysis, set up your Facebook dashboard, and measure your success.
5. How to connect your Facebook to your website
Learn how to connect your Facebook to your website so that your content is fully integrated.
