🤔 Do you know who you are selling to?

One of the biggest challenges that marketers face is getting the message out to people who are most likely to become customers.  How can you find the customers online that care the most about your business? 

Here are the 5 key steps:

  • Acknowledge that you have a specific target audience

    • Who is looking for your products and services? 

  • Determine what criteria you intend to use to identify the consumers you most wish to reach

    • What are the characteristics and behaviors of those potential customers?

  • Identify what your customers and prospects want most from you

    • What are the key determining factors in your customers making purchase decisions?

  • Identify the best channels to use to communicate with these people

    • Where do your potential customers spend their time online? 

  • Measure campaign results to determine if you actually did reach the right people!

    • Capture the right data so that you can test and optimize your campaigns!

Jason Malonetarget marketing